SMS marketing is a balancing act. If you send too few messages, you’ll find it hard to establish a rapport with your client base. Conversely, if you go to the other extreme and send messages daily or every second day, clients will tire of the overkill and unsubscribe. The infographic below outlines best practices in SMS marketing regarding the ideal number of messages to send each month so that you’ll engage with customers while also managing not to bombard them with excessive messaging.
Read our infographic below on SMS marketing best practices