Direct marketing and data protection are intertwined, adhering to good data protection policies not only protects consumer data but also protects marketing companies. The European Commission is currently reviewing European data protection policies, in an effort to catch up with the rapidly expanding world of direct marketing.

From email marketing to SMS marketing the new European policy proposals will have a lasting effect on the way in which direct marketers interact with their customers. This infographic gives tips on data protection compliance, an overview of the general principles and examines what the new data protection regulation will mean for direct marketing across the European Union.

Neon SMS - Data Protection IG - Ireland

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About Orla

Orla Forrest is the Business Development Executive for NeonSMS. Orla has over 10 years experience in the Technology and Telecommunications industry and has been with NeonSMS since 2011.


  1. BizSMS January 13, 2015 at 6:05 am #

    Privacy is the thing for which every Direct Marketer should follow, while relevant message to recipient will increase the interest of receiver, and it is interesting that how as SMS Marketing Company you will engage your audience.

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