A few years ago, setting a strong password was considered adequate protection for your online profiles from being hacked, but with malevolent Internet activity becoming ever more sophisticated, a password on its own just doesn’t cut it anymore. Only through the use of two-factor authentication (2FA) will your profiles be well safeguarded, as hackers would [...]
About OrlaOrla Forrest is the Business Development Executive for NeonSMS. Orla has over 10 years experience in the Technology and Telecommunications industry and has been with NeonSMS since 2011.
Author Archive | Orla
Businesses run SMS opt-in campaigns in the hope of promoting brand loyalty and customer engagement, but in order for such a campaign to be successful, they need to know what type of promotion their customers would like, as well as targeting them in the right way. The number of messages you send, the time at [...]
How do you define the quality of a marketing campaign? The message and content can be fantastically executed, but unless your target audience actively engages with the campaign, that will count for absolutely nothing. Marketers need to know which platform is most likely to elicit the desired reaction from customers, whether that’s through SMS, a [...]
We now use mobile devices such as tablets and smartphones abundantly in every facet of life, not least in the workplace. While the need to be mobile and contactable at any hour makes these devices essential, the lines governing their appropriate usage in the office can be blurred, and companies should set out clear guidelines [...]
Mobile devices such as smartphones and tablets are now widely common throughout the world, and millions of people rely on the use of these devices in their work. That is why an increasing number of companies are implementing BYOD (bring your own devices) policies, which specify in black and white the permissible use of personal [...]
The meteoric rise of instant messaging apps makes the traditional text message seem outdated, in the eyes of some. However, for businesses engaging in direct marketing with its customer base, SMS has proven time and again to be the most effective form of communication by far, with this medium drawing considerably larger profits for companies [...]
Smartphones are an absolutely magnificent technological innovation, but the software used for them is so advanced that we need to take great care in order to protect them from unwelcome spies and hackers. Our locations, bank details, credit card transactions, calls, photos, emails and messages can all be traced with ease if we do not [...]
The SMS message was first envisioned 31 years ago, and today has become ubiquitous in our daily lives. At NeonSMS we believe in the power of the text message and have created this infographic to chart the evolution of Text Messaging and demonstrate just how businesses have learned to harness this technology.
Mobile has become an essential aspect of almost every business, and an astonishing 132 million people around the world use their smartphones at work. Security risks and data breaches are growing while traditional computer usage is shrinking and mobile use is on the rise. Today’s blog features an infographic we have created ‘Managing a Mobile [...]
Mobile devices have changed our daily lives, and while much hype is given to the latest consumer apps, mobile apps that help you work harder usually don’t get their fair share of the spotlight. Across the globe an astonishing 132 million people use their smartphones for business purposes, and the global market for mobile business [...]