Bishopstown Credit Union- Case Study

Corporate Client

Bishopstown Credit Union was founded for the community, in 1967. Since then, the organisation has grown and evolved to meet the requirements of its members. With a membership in excess of 25,000, Bishopstown Credit Union is one of the largest and progressive community based credit unions in Ireland, priding itself on its innovative and member-focused approach.


Bishopstown Credit Union required a solution to update members regarding information relating to their account, from real time transactions and balances to loan application status alerts.


NeonSMS provided an SMS messaging service through our user-friendly and easy to integrate on-line solution. The solution connects the Credit Union in-house member management system directly to our SMS gateway via our flexible API, thus taking the manual labour out of every day SMS communications and supporting compliance with the Data Protection legislation.


SMS alerts are sent automatically from the Credit Union in-house software to the member.s phone. Bulk SMS messages to member groups can be scheduled to run at a specific time for communications such as AGM notifications, social events, competitions etc. In cooperation with Bishopstown Credit Union we established a joint project team to coordinate and quality control the implementation process. The project was delivered within schedule and on budget to the satisfaction of both organisations.


The benefits for each of our members that registers for the text alert service include:

  • Immediately informed of all specified activity on their current account
  • Peace of mind
  • Additional security

The benefits to Bishopstown Credit Union internally include:

  • Better and faster communication with members -98% read rate on SMS’s sent
  • More efficient internal processes
  • Reduced manual labour
  • Reduced costs in comparison to traditional communication methods
  • Compliance with the Data Protection legislation

“Text messaging has proven to be a very effective communication tool in the financial sector, it also brings added security and reassurance to our members. It is amazing that other financial institutions have not adopted it.

I have found that NeonSMS are extremely responsive to our needs and they have consistently demonstrated that they can provide a top quality communications service to our company.”

Danny O’Donoghue- Bishopstown Credit Union

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About Orla

Orla Forrest is the Business Development Executive for NeonSMS. Orla has over 10 years experience in the Technology and Telecommunications industry and has been with NeonSMS since 2011.


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